Atlanta Marketing Consultant

Atlanta Marketing Consultant - Melissa Gaustad

Tuesday, 17 July 2007

Atlanta Marketing Consultant Fills Market Gap with Online PR Services - Melissa Gaustad
Todd Miechiels, an Atlanta-based internet marketing consultant, is now offering online PR services aimed at emerging B2B companies. The new initiative combines Miechiels proven SEO strategies with online PR support and services designed to raise online visibility and generate sales leads for smaller firms.

Services include writing, optimizing and distributing press releases and expert articles; consulting on article topics and release ideas; and monitoring the progress of the distributed pieces.

Todd Miechiels began offering the services in response to frustrated small and mid-size B2B owners that reported they could not afford to hire large agencies to promote them, nor did they have the time or bandwidth to write and distribute releases and articles through internal resources.

Todd Miechiels' no-nonsense approach consists of an easy-to-follow process that generates one optimized press release and one expert article per month, with the goal of seeding the Internet with information that both journalists and potential clients are seeking. The program works hand in hand with a client's existing search marketing campaign or can be used as a stand-alone campaign. The result is that the client's name is consistently visible.

"Optimized press releases and expert articles help companies get their names out there to a wide audience, including the media, potential clients, and search engines," explains Miechiels. "Once out there on the web, they take on a life of their own, growing and spreading virally - working for the client to build awareness and credibility."

One of the biggest challenges for emerging companies is finding the time or talent to work on PR initiatives. Even assigning an internal resource can often be too overwhelming for a smaller company. Todd Miechiels and his team relieve that burden by working directly with company owners to conceptualize and write the releases and articles, get them distributed on a regular basis, and measure the results. The Miechiels team is always one step ahead of the client so that company owners never have to worry about PR exposure and can focus on the day-to-day running of the business.

"For the first time in our company's history, we're getting press releases out there on a regular basis," says Kevin Shaw, President of Utilities Analyses, Inc. "Todd and his team extract what they need, when it's convenient for us, and then generate and distribute the releases. What once was impossible, is now quite painless and, in fact, enjoyable!"

Miechiels' offbeat approach to keeping his clients on task and moving forward has won rave reviews by his clients. "Despite our best intentions to get news and articles out there on the web, it's one of those things that can easily find its way to the back burner," says Linda Saye, Marketing Manager for The Icebox. "Todd and his team are relentless at keeping us honest and promoting ourselves on a regular basis. As a result, we're building momentum and generating positive buzz and opportunities every day."

"It's my job to make sure my clients get in a steady habit of getting releases out there," reports Miechiels. "Once they go through our process and see the benefits of the first couple of releases, it becomes a part of their operation and we create positive momentum."

Posted by melissa-gaustad at 1:17 PM EDT

Updated: Wednesday, 18 July 2007 8:05 AM EDT

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